Why Is The Ford Everest Not Sold In The Us? A Shocking Reason

Ever wondered why you don't see the Ford Everest cruising down American streets? It's a rugged SUV that's popular in many parts of the world, yet it's conspicuously absent from the US market. It's not like Americans don't love SUVs. So, what gives? The reasons are a bit more complex than you might think, and they involve a mix of market strategy, cost considerations, and even some safety regulations. We'll unpack the details, looking at why this capable vehicle isn't competing with the likes of the Ford Explorer or Bronco here. The question “why is the ford everest not sold in the us” has a lot of answers. This isn't a story of a car not good enough for the US market, but rather a story of strategic decisions and market dynamics. It's time to get into the nitty-gritty of why the Ford Everest remains a forbidden fruit for American drivers.

Why the Ford Everest Isn't Sold in the US: Market Overlap

Too Many Cooks in the Kitchen

Okay, so imagine Ford's car lineup is like a big family dinner. You've got the Explorer, the Bronco, and a bunch of other SUVs already sitting at the table. Now, the Everest is a cool cousin from overseas, but bringing it to the US would be like adding another huge plate of the same food – it's just too much! Ford already has SUVs that do similar stuff as the Everest, so they'd be competing with themselves. It's kind of like if you had two different brands of the same type of cookie; they'd just steal sales from each other, and that's not good for business.

Think of it like this: if you've got a favorite burger place, and they open another shop right next door selling the exact same burger, would it make the first one better? Nope, it'd just split the customers. That's what Ford wants to avoid. They figure if people want a mid-size SUV, they'll buy the Explorer or the Bronco. Adding the Everest into the mix would just make things confusing and probably make their sales numbers go down. It's all about keeping things simple and not stepping on their own toes.

• Ford Everest vs Explorer: see the comparison.
• Used Ford Everest: Check out the used car market.

Avoiding a Family Feud

It's not that the Everest isn't awesome, it totally is! But Ford's got a whole plan on which cars go where. They don't want their SUVs fighting each other for customers in the US. It's like having two superheroes with the same powers in the same city; it'd just cause chaos. The Explorer and Bronco are already super popular, and they fill that mid-size SUV spot perfectly well. It would be a waste to bring in the Everest, which does roughly the same thing.

Plus, it's about keeping things clear for the customers. If you want a rugged, go-anywhere SUV, Ford wants you thinking Bronco. If you want a family-friendly SUV, they want you thinking Explorer. If they add the Everest, people might get confused about which one to pick. It's all about keeping things simple and not making the car-buying process more complicated than it needs to be. I think that makes perfect sense, right?

The key to a successful product lineup is to have clear and distinct offerings.

The US Market is Different

The US car market is like its own special club with its own rules. What sells well in other countries might not be a hit here, and vice-versa. Ford has to be super careful about what they bring over. Sometimes, a car that's a star in another country just doesn't fit into the US vibe. It's like trying to wear winter boots in the middle of the summer; it just doesn't work.

It's kind of like how some foods are popular in one country but weird in another. I love durian, but I know that not everyone likes it. The Everest might be a durian in the US market – it's great in its own way, but it might not be what the average US customer is looking for. Ford's been doing this car thing for a long time, so they've probably got a good handle on what works and what doesn't here. They're not just guessing, they're making data-driven decisions about what to sell.

Cost and Compliance: The Everest's US Challenges

Money Matters

Okay, so let's talk about money. It's not just about how cool a car looks; it's also about how much it costs to get it here. Imagine you wanted to bring a toy from another country. You'd have to pay for the toy, shipping, and maybe even some extra fees. It's the same with cars! The Ford Everest is built in places like Thailand, and to get it over to the US, Ford would have to pay a bunch of extra costs. These costs, called import fees, can make the car more expensive than if they built it here. That makes it harder to sell, because people might just pick a cheaper car.

It's like buying a video game online, sometimes the shipping cost more than the game, right? Ford has to think about that too. They have to figure out if people will pay extra for the Everest, or if they'd rather get a car that's already made in the US. It's not just about making the car; it's about making it affordable for people to buy. And if the price tag is too high, nobody's going to buy it, no matter how awesome it is. This is why you see a lot of in other markets, as the new one might be too expensive to import.

Safety First

Now, let's talk about safety. It's super important that cars are safe to drive, right? The US has a bunch of rules about how safe cars need to be. It's like having to wear a helmet when you ride a bike; it's there to protect you. The Ford Everest is made to meet the safety rules in other countries, but those rules aren't always the same as the ones in the US. So, to sell the Everest here, Ford would have to make sure it follows all the US rules. It might even mean they'd have to change some parts of the car, which costs even more money.

Think of it like this: if you have a Lego set from another country, the pieces might not fit with your other sets. Ford would have to make sure all the Everest's pieces fit with the US rules, and that can be a big job. It's not that the Everest isn't safe, it's just that it might not be safe *enough* for the US. And if it doesn't meet all the safety rules, they can't sell it here. It's better to be safe than sorry, right? There's more about Ford Everest safety in different markets.

The Red Tape Tango

It's not just about the car itself, there's also a bunch of paperwork and rules that Ford has to deal with to sell a car in the US. It's like having to fill out a bunch of forms just to play your favorite video game. There are lots of rules and regulations about emissions, safety, and all sorts of stuff. Ford has to make sure the Everest follows every single rule or they can't sell it. It's like having to follow all the steps in a recipe perfectly or your cake won't turn out right.

It’s a lot of work, and it costs money. Ford has to decide if all that work is worth it for the Everest, or if it's better to just focus on the cars they already sell here. The whole process is a bit of a dance, where Ford has to jump through hoops to make sure everything is just right. So, it's not just about building a cool car; it's also about navigating a lot of rules and regulations. It's like trying to win a race where there's all sorts of obstacles in your way. You might be interested in checking out to see what the alternatives offer.

• Emissions standards.
• Safety regulations.
• Import fees.

Engine Options and Platform: More Reasons for the Ford Everest Absence in the US

Okay, so it's not just about fitting in; it's also about what's under the hood. The Ford Everest has engine choices that aren't even available in the US, like some diesel engines. Think of it like having a secret menu at a restaurant that only some people get to see. These diesel engines are popular in other parts of the world because they're good for fuel efficiency and ability, but they don't really fit with what most Americans want in their cars. It’s like trying to sell a super-fast race car to someone who just wants to drive around town; it doesn't quite match up.

Plus, even though the Everest is built on the same base as the Ford Ranger pickup truck, which *is* sold in the US, that doesn't mean it's a free pass to sell the Everest here. It’s kind of like having the same building blocks but making two different houses. Just because the base is the same doesn't mean the final product is ready for the US market. The Everest is designed for different roads, different needs, and different preferences. You can check out more about the to see how they compare.

The engine choices for the Everest are customized to specific global markets.

It's kind of like how some people like chocolate ice cream and others like vanilla. The Everest’s engine options are like vanilla ice cream in a chocolate ice cream world, for American car buyers. Ford knows that most folks in the US prefer gasoline engines in their SUVs, and they've already got those covered with the Explorer and Bronco. So, bringing in the Everest with its different engine choices would be like trying to sell a different flavor of ice cream that most people don't want. It's not that the engines are bad; it's just that they're not what the US market is looking for. You can see more about the to understand how they differ.

So, even though the Everest is a cool SUV and shares some parts with a US truck, the engine choices and the overall design just don't quite match what sells well in America. It’s like having a cool video game that’s only made for one type of console; it just won’t work for everyone. Ford is trying to make the best moves they can for the US market and right now, that means no Everest. If you want to see how the market is doing, you can check it out online.

The Everest's US Fate: A Summary

So, the Ford Everest’s absence from the US market isn't due to a lack of capability. It’s a strategic play by Ford, avoiding overlap with existing models, managing costs, and navigating different safety standards. While the Everest might be a cool SUV, its presence in the US would create more problems than it solves for Ford right now. It's a good reminder that the car market is a global chessboard, where every move is carefully calculated. Maybe one day, we'll see the Everest here, but for now, it remains an overseas star.